Adas Mexican
Resturant

Role: Web Designer & Digital Strategist
Platform: Wix Studio
URL: umarketingit.wixstudio.com/mexicanrestaurant

🔍 Project Overview
This project involved the creation of a dynamic and engaging website for a Mexican restaurant seeking to enhance its online presence, attract local customers, and increase reservations and orders. My responsibilities included full website design, SEO implementation, and UX optimization using Wix Studio.

🎯 Goals

• Represent the vibrant and cultural identity of the restaurant through design

• Improve visibility in local search results

• Drive user engagement with clear calls-to-action and an intuitive layout

• Ensure a smooth, responsive experience across all devices

🛠️ My Contributions
1. Search Engine Optimization (SEO)

• Researched and integrated high-impact keywords like “authentic Mexican food,” “Mexican restaurant near me,” and “taco delivery [city]” across the site

• Customized meta tags, structured headings (H1-H3), and image alt text for on-page SEO

• Enabled local SEO features by integrating Google My Business and consistent NAP (Name, Address, Phone)

• Created an XML sitemap and used structured data to enhance search visibility for menu items and location

2. Design & Layout

• Designed a vibrant, mobile-responsive layout reflecting traditional Mexican culture with warm colors, textures, and culinary imagery

• Developed intuitive navigation for Menu, About, Contact, and Reservations sections

• Featured high-resolution food images, customer testimonials, and social proof elements

3. User Experience (UX)

• Ensured quick load times with image compression and lightweight layout structure

• Optimized readability using clear fonts, proper hierarchy, and bite-sized content blocks

• Included prominent CTAs: Order Now, View Menu, Book a Table

• Implemented a contact form and linked social channels for user feedback and engagement

✅ Results

• A professional and culturally immersive website that elevates the restaurant’s brand

• Enhanced SEO structure ready to support local visibility and organic growth

• A user-centered experience that simplifies browsing, menu viewing, and booking