Client: Ana Square Microblading
Role: Web Designer & SEO/UX Strategist
URL: anasquaremicroblading.com
 

🔍 Project Overview

Ana Square Microblading is a beauty studio specializing in semi-permanent makeup and microblading services. The client needed a modern, professional, and easy-to-navigate website that would both showcase their work and drive bookings.

We led the project’s design, SEO optimization, and user experience (UX) strategy, ensuring a seamless and effective online presence aligned with the brand’s aesthetic and business goals.

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🎯 Objectives

• Enhance the business's visibility in local search results

• Create a mobile-first, user-friendly design

• Improve conversion rates through strategic layout and clear calls to action

• Reflect the brand's upscale yet approachable image

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🛠️ My Contributions

1. SEO Strategy

• Performed keyword research targeting terms like “microblading in El Paso” and “semi-permanent makeup”

• Optimized meta tags, image alt text, and headings for on-page SEO

• Structured local SEO foundations (Google My Business, NAP consistency, and schema markup)

• Developed a content strategy including potential blog topics for long-term traffic growth

2. Design & Layout

• Designed a clean, elegant layout reflecting a beauty and wellness brand

• Featured a prominent hero section, interactive photo gallery, and trust-building elements (certifications, testimonials)

• Developed a responsive layout optimized for mobile and tablet users

3. User Experience (UX)

• Streamlined navigation with clear sections: Home, Services, Gallery, About, Contact

• Designed and embedded booking functionality with clear CTAs like “Book Now”

• Improved page load speed through image optimization and minimalistic design

• Ensured ADA-friendly design elements including readable fonts, contrast, and accessibility tags

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✅ Results

• Improved mobile experience with faster load times and simplified booking

• Increased local visibility due to foundational SEO enhancements

• Professional web presence that reflects the brand’s service quality and encourages trust