El Paso
Scar Institute

Client: El Paso Scar Institute
Role: Web Designer & SEO/UX Strategist
Platform: elpasoscarinstitute.com
 

🔍 Overview

El Paso Scar Institute specializes in advanced scar treatment and paramedical tattooing services. The project goal was to build a responsive, search-optimized website that communicates professionalism, drives client inquiries, and reflects the clinic’s compassionate, clinical approach.

I led the complete design, SEO, and UX development, ensuring the site attracts local traffic and provides an exceptional user experience.

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🎯 Project Goals

• Increase local search visibility for scar treatment services in El Paso

• Build trust through clean, modern, and medically focused design

• Make it easy for users to learn about treatments and schedule assessments

 

🛠️ My Contributions

✅ SEO Optimization

• Researched and applied keywords such as “scar revision El Paso”, “3D areola tattooing”, and “micropigmentation specialist.”

• Optimized meta titles, descriptions, image alt text, and content structure for search engine indexing

• Integrated Google Maps and ensured NAP consistency for strong local SEO

✅ Design & Layout

• Developed a clean, mobile-first design with soft tones and clinical clarity

• Structured key services (e.g., 3D Areola Restoration, SMP, Scar Camouflage) with focused landing sections

• Used real photography and results-driven visuals to build authenticity and trust

✅ User Experience (UX)

• Simplified navigation: Home, About, Services, FAQs, Gallery, Contact

• Placed strong CTAs such as “Schedule a Scar Assessment Now” across multiple sections

• Ensured ADA compliance with readable fonts, accessible color contrast, and alt-tagged images

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📈 Results

• ⚡ Improved organic search traffic and local visibility

• 💬 Increased patient inquiries via contact forms and calls

• 🌟 Positive client feedback on usability and design aesthetics

 

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