Zen Line Shop

Role: Digital Marketing & Brand Strategy Lead
Website: ZenLineShop.com

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ZenLineShop.com is a modern jewelry brand focused on minimalist, wellness-inspired designs that reflect balance, intention, and everyday elegance. As the Digital Marketing & Brand Strategy Lead, I played a key role in developing the brand’s online presence—from user experience to marketing execution.

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Key Contributions:

• User Experience (UX) Design:
  Helped shape a seamless and visually calming customer experience by optimizing layout, product filtering, and checkout flow. Ensured mobile responsiveness and intuitive site navigation to improve engagement and reduce friction.

• Search Engine Optimization (SEO):
  Conducted keyword research specific to jewelry trends and search behavior. Optimized product pages with targeted keywords, clean URLs, alt text, and meta descriptions to increase organic visibility.

• Social Media Strategy & Management:
  Created and scheduled content across Instagram, Facebook, and Pinterest to reflect the brand’s aesthetic and values. Designed posts highlighting new arrivals, customer testimonials, and lifestyle photography to foster engagement and drive traffic.

• Content Creation & Brand Development:
  Developed product descriptions, taglines, and email campaigns that aligned with ZenLine’s voice—clean, calming, and purpose-driven. Contributed to mood boards, visual branding decisions, and overall storytelling.

• E-Commerce Operations Support:
  Assisted with inventory uploading, product categorization, order processing, and customer service workflows. Worked closely with fulfillment partners to ensure timely delivery and a consistent unboxing experience.

• Analytics & Growth Strategy:
  Used Google Analytics, Shopify insights, and social media metrics to track performance, adjust strategies, and inform future campaigns based on customer behavior and traffic sources.