Learn How to Integrate AI into Your Daily Work

Artificial intelligence (AI) has gone from a futuristic idea to something we can use every day. Whether you’re a small business owner in El Paso, a manager in Las Cruces, or simply someone juggling endless emails, AI tools can help you save time, spark new ideas, and stay organized.

But here’s the challenge: there are so many different AI assistants out there, each claiming to be the best. Some are more creative, some are better researchers, and some are designed just to take notes so you don’t have to.

To make things easier, let’s look at five of the most useful AI tools — ChatGPT, Claude, Perplexity AI, Jasper, and Otter.ai — and how real people are using them to lighten their workload.

1.ChatGPT (OpenAI)

If you’ve heard of AI at all, you’ve probably heard of ChatGPT. It’s like having a chatty coworker who’s always available to bounce ideas off of. The best part? It doesn’t mind if you ask it to rewrite an email five different ways until it sounds just right.

Take Sofia, a marketing manager in El Paso. She used to spend entire mornings drafting social media posts for her company’s Facebook and Instagram accounts. It was draining and ate into the time she wanted to spend on strategy. Now, she drops a few bullet points into ChatGPT and gets a week’s worth of polished drafts in under an hour. Of course, she still tweaks them to match her company’s tone, but the heavy lifting is done.

That’s the sweet spot for ChatGPT — it’s fantastic at drafting, brainstorming, and rephrasing. Whether it’s blogs, ad copy, or even a complicated email you’ve been putting off, it gives you a running start.

👉 Pair this with good social media management and suddenly your online presence doesn’t feel like a full-time job.

2. Claude (Anthropic)

Where ChatGPT shines in creativity, Claude stands out for its ability to handle lots of information at once. Think of it as that quiet but super-organized coworker who can read a 50-page contract and give you the highlights without missing a beat.

For example, Javier, a legal assistant in Las Cruces, used to dread scanning through long agreements. His afternoons would vanish into legal jargon. Now, he uploads the whole document into Claude and gets a clear summary: main obligations, deadlines, and even potential risks. What once took him three hours now takes about 20 minutes — and his attorney can step in faster with the insights already laid out.

Claude is particularly strong for summarization, document review, and structured answers. It’s also known for being a little more cautious than other bots — which can be a blessing when accuracy and professionalism matter more than speed.

For teams that deal with compliance, contracts, or detailed reports, Claude feels less like a robot and more like a reliable research partner.

3. Perplexity AI

If you’ve ever wished Google could just answer your question directly instead of making you click through 10 different links, you’ll love Perplexity AI. Unlike ChatGPT or Claude, which are trained on past data, Perplexity actually goes out onto the web and pulls information from real-time sources — and it even shows you the citations.

Take Marisol, a journalist in El Paso. Deadlines are tight, and her stories often require quick background research. Before, she would spend hours digging through articles to confirm facts. Now, she asks Perplexity something like, “What’s the latest update on renewable energy projects in New Mexico?” and within minutes she has a summary with links she can verify. It hasn’t replaced her reporting, but it makes her prep work so much faster.

Perplexity’s strength is in fast, reliable research with transparency. The drawback? It’s less conversational than ChatGPT and not great for creative work. But if you need facts, updates, or sources, it’s like having a personal research assistant at your fingertips.

4. Jasper AI

If ChatGPT is a generalist, Jasper is the marketer’s best friend. Built with businesses in mind, Jasper comes loaded with templates for everything from blog posts and product descriptions to Google ads and email campaigns.

Here’s a story: Carlos runs a boutique shop in Las Cruces, and while he’s a master at sourcing unique products, writing about them online has always been a headache. He used to spend an entire Saturday trying to come up with product descriptions for his website. After switching to Jasper, he now enters a few details about each item, and Jasper produces catchy, brand-consistent blurbs. What once took a day now takes less than an hour — leaving Carlos more time to focus on his store and customers.

Jasper’s edge is its marketing-focused AI engine. It’s not as flexible as ChatGPT, but for creating consistent, on-brand content at scale, it’s hard to beat. The only catch? It comes with a higher price tag, so it’s best for businesses ready to invest in their marketing.

5. Otter.ai

Finally, let’s talk about the unsung hero of meetings: Otter.ai. If you’ve ever left a Zoom call thinking, “Wait, what were the action items again?” then Otter is for you. It listens in, transcribes the entire conversation, and even creates quick summaries and highlights.

Picture Vanessa, a project manager in El Paso. Her calendar is packed with back-to-back meetings, and she used to spend hours typing up notes after each one. Now, with Otter running in the background, she ends each meeting with a clean transcript and a list of key takeaways. Instead of drowning in notes, she spends those hours moving projects forward.

Otter isn’t flashy — it’s focused purely on meeting transcription and note-taking — but it can save teams a surprising amount of time. When everyone’s on the same page, projects move faster and miscommunication drops.

Bringing It All Together

These AI tools may have different strengths, but they all share one thing: they help real people in El Paso and Las Cruces get more done in less time.

• ChatGPT is perfect for brainstorming and creative drafts.

• Claude makes sense of long documents and detailed information.

• Perplexity AI pulls in real-time research with citations.

• Jasper powers marketing and brand-consistent content.

• Otter.ai takes the stress out of meetings by capturing everything.

  
  

The trick isn’t choosing one tool forever — it’s knowing which tool to use for which task.

At U Marketing & IT, we help local businesses adopt these technologies in a way that makes sense. From IT support to consulting to digital marketing, we make sure the tools you invest in actually save you time, not create more headaches.

👉 If you’re curious about how AI can fit into your business, reach out to us. We’d love to help you build a smarter, simpler workflow.